Born from our desire to ‘give back’, these nutrient-filled, super-delicious, choc full of goodness Hero Bars, came to life to support those most in need of a power-packed dose of thank you very much during 2020 – our heroes on the frontlines.
When we observed what was being done by our emergency service workers during 2020 – our nurses, firefighters, police officers and paramedics – we were gobsmacked with gratitude and wanted to support them.
We’ve always promised to give 50% of our profits back to the organisations and the people who move and inspire us. And, we’ve been donating healthy food to people in need even before we made our first sale. So, we just knew we could help.
We launched our first e-Recipe Book and put all the proceeds towards nourishing and supporting these heroes in the best way we knew how – with nutrient dense, ultra-yummy snack food.
The Hero Bar of today started its illustrious journey as a deliciously fudgy, chocolate power ball, charged full of the kind of goodness that could keep any over-worked, sleep-deprived hero, super happy.
While our heroes worked tirelessly, we worked hard too, lifting their spirits and filling their bellies by donating more and more of these chocolatey power bites.
Soon, we were bursting with pride. These chewy raw food delights were sticking to ribs and warming hearts. So, we made even more, and donated these ones to the homeless. Suddenly, we felt like we were truly carrying out our mission of changing people’s health, and nourishing those without access to good nutrition. And we couldn’t believe it, because we discovered pride doesn’t actually have a maximum fill line. We could be even more proud – and we were!
Our ‘Hero Bar’ is a tribute to all the heroes out there, the men and women who face challenges head on, and the families who watch them go, hoping for a safe return.
So, we named a chocolate + peppermint bar after them. No big deal. The Hero Bar’s new, elongated shape has the same, wholefood goodness as its little round predecessor, we just smooshed the balls down a little, so they wouldn’t roll off tables or out of hands. We like the new shape, because as our signature all-rounder bar, it kind of represents our growth and evolution as a company this past year too.
Whatever shape it’s in, one thing’s for sure. The Hero is super nourishing and totally delicious. We hope its story continues to arouse generosity and that you’ll be inspired to share them with your own heroes, whoever they may be.
Check out our Give a bit movement to see what we have been up too since our first donation.
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