Nutrition Information Panel: Best Before 2011
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For those of us trying to make conscious food choices, the Nutrition Information Panel (NIP) on packaging is meant to guide us. It helps us decide what to buy, what to feed our families, and what foods align with our values and health goals.
We trust that the numbers on those panels reflect the actual food inside the pack.
But what if they don’t?
What if the information we’re relying on is outdated, estimated, or simply wrong?
Where the Numbers Come From
In Australia and New Zealand, food manufacturers are required to provide a NIP on all packaged food. These panels are often generated using a database maintained by Food Standards Australia New Zealand (FSANZ)—a government body responsible for food safety and labelling standards.
The FSANZ database contains nutritional data for over 1,500 food items, covering up to 254 nutrients per item. When a product is developed, manufacturers typically submit an ingredient list and processing details, and a NIP is generated using this data.
But here’s the problem: that database hasn’t been updated since 2011.
Why That’s a Problem
The FSANZ system assumes that the nutrient content of raw ingredients is stable over time.
It’s not.
Just like wine has vintage variation, the nutritional quality of ingredients can change based on soil health, climate, season, geography, farming practices, and even storage conditions. Ingredients grown in one region or season may contain vastly different levels of key nutrients compared to others.
When we rely on static data to estimate the dynamic reality of food, we end up with labels that may be more fiction than fact.
What We Found: The Brazil Nut Case
This isn’t hypothetical. We discovered this firsthand when we tested Brazil nuts for selenium content (you can read the full story here).
Packaged products claimed high levels of selenium—some even saying “just two Brazil nuts a day meets your daily requirement.” But when we tested multiple samples through NATA-accredited labs, the real selenium content was dramatically lower than what was listed.
This isn’t just a technical error—it has real health consequences for people relying on those products to meet their nutrient needs.
What We Do at Eat for You
At Eat for You, we believe people deserve better.
We work with food brands to test the actual nutrient, pesticide, and contaminant levels in their products—not based on averages, assumptions, or outdated databases, but on real, batch-specific lab results.
We help brands understand what’s really in their food. We help them be transparent with their customers. And we help them build products and reputations rooted in integrity.
Why This Matters
Accurate nutrient information isn’t just a nice-to-have. It’s a public health issue. It’s a business credibility issue. It’s a trust issue.
Batch testing doesn’t just give you numbers—it gives you insight. It tells you where your best ingredients are coming from. It shows you how your sourcing impacts your nutritional profile. It allows for continuous improvement, not blind repetition.
And most importantly, it lets your customers trust you.
Let’s Change the Standard
The current system might be common—but that doesn’t make it right.
We believe the future of food lies in transparency, not assumptions. And that real, measurable data should be the foundation of every health claim we make.
If you’re a food brand ready to make that shift, we’re here to support you.
Let’s make food as it should be—starting with the truth.
6 comments
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Hey, my name’s Eric and for just a second, imagine this…
- Someone does a search and winds up at eatforyou.com.au.
- They hang out for a minute to check it out. “I’m interested… but… maybe…”
- And then they hit the back button and check out the other search results instead.
- Bottom line – you got an eyeball, but nothing else to show for it.
- There they go.
This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.
But you CAN fix that.
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.
CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!
Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
Strong stuff.
CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=eatforyou.com.au
Hi – hope you’re having a great Tuesday!
I got in contact with you recently about your ecommerce store.
In case you missed the details – I work at EcomWiz where we help Australian ecommerce store owners scale their businesses to achieve over 6 figures in monthly sales.
We’ve got some huge results for our current clients (doubled their online sales within a few months), and I wanted to see if eatforyou.com.au had the capacity to take on more customers and sales as well?
There’s a lot of opportunities that we can capitalise on in your marketplace, so if more customers is something you can handle, would you be available for a quick 5-10 introductory call in the coming days?
(If so, please let me know the best number I can call you on)
Regards,
Frank
Growth Specialist, EcomWiz
696 Bourke Street, Melbourne
frank@ecomwiz.co
ecomwiz.co
It is mind blowing how the information we accept as “real” is out dated and potentially misleading to use as consumers. Great to see that Eat For You take this process so seriously to ensure their products stand up to independent and current standards. Well done!
Wow this is so interesting, loved reading it.