Nutrition Information Panel: Best Before 2011
Written by Tony Chen
For health-conscious individuals, we rely heavily on the nutrition information panel (NIP) on food packaging to inform us on the nutritional content, and density, of our food.
This information is what largely drives our decision process on what to buy, not just for ourselves, but for our families. We put a great amount of trust into this system to advise our consumption behaviour, but perhaps we have given food manufacturers more trust than we should.
The Food Standards Australia New Zealand (FSANZ) is an independent statutory agency established by both Australian and New Zealand governments. The FSANZ has created a database with the nutritional information of 1534 food items available in Australia, with up to 254 nutrients per item.
Food manufacturers have to submit a list of ingredients of their products, and how they have been processed, to the FSANZ. The FSANZ then creates the product’s NIP, informed by their extensive database. Now, I am not saying we cannot trust the testing and analysis procedures of the FSANZ, but their data has not been updated since 2011.
Of course, constantly updating the database would be far too expensive and labour-intensive, but without regular updates the database has the potential to create deeply misleading NIPs. The FSANZ assumes that the nutritional content of raw ingredients is stable, never changing. That is far from the truth. Like the vintage of a wine, the quality and nutritional value of raw ingredients can vary drastically based on the year and locality of harvest.
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At Eat for You, transparency, honesty, and accuracy are of the utmost importance. Each batch of Hero Bars from Eat for You is sent to independent food laboratories for nutritional analysis. That means the NIPs of Hero Bars are calculated independently of the FSANZ database, making every NIP accurate to the exact ingredients used in each batch. This ensures that the nutritional information of vitamins, minerals, and macronutrients are as accurate as possible, and not determined by loose estimates from outdated information.
Batch testing, therefore, allows us to learn where the best sources of our ingredients are located. This knowledge informs a continuous learning and development process of food manufacturing that makes room for constant refinement without compromising honesty.
Understanding the process of NIP calculation is just the first step towards breaking the knowledge barrier between everyday consumers and major food manufacturers. If we want accurate and honest nutrition labelling on our foods, we have to demand it. Talk to your regular food suppliers, ask if they have tested the nutrient content of their food, and have a discussion about why batch testing matters to you.
6 comments
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Hey, my name’s Eric and for just a second, imagine this…
- Someone does a search and winds up at eatforyou.com.au.
- They hang out for a minute to check it out. “I’m interested… but… maybe…”
- And then they hit the back button and check out the other search results instead.
- Bottom line – you got an eyeball, but nothing else to show for it.
- There they go.
This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.
But you CAN fix that.
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.
CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!
Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
Strong stuff.
CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=eatforyou.com.au
Hi – hope you’re having a great Tuesday!
I got in contact with you recently about your ecommerce store.
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Regards,
Frank
Growth Specialist, EcomWiz
696 Bourke Street, Melbourne
frank@ecomwiz.co
ecomwiz.co
It is mind blowing how the information we accept as “real” is out dated and potentially misleading to use as consumers. Great to see that Eat For You take this process so seriously to ensure their products stand up to independent and current standards. Well done!
Wow this is so interesting, loved reading it.