Proof. Not Promises.™
What ends up in the packet
is what matters.
Independent, evidence-based certification that verifies what your food actually contains. Proof. Not Promises.™
Apply for certification See the marksWhy this is different
Most food certification is about process.
Proof. Not Promises.™ is about results.
Organic, free range, grass-fed these certifications tell consumers how a product was produced. They don't verify what ended up in it. Proof. Not Promises.™ fills that gap with independent laboratory testing and public verification of your actual product.
Independent laboratory testing
All testing is coordinated through ISO 17025 / NATA-accredited laboratories with no connection to your business.
Public registry
Certified products are listed publicly with actual test results — not just a status. Consumers can verify the data directly.
Premium thresholds
Our standards exceed regulatory compliance. Certification means going beyond what the law requires — not just meeting it.
Results-based marks
Each mark certifies a specific, measurable claim that consumers can read, understand, and independently verify.
The certification marks
Three tiers. Six marks. One standard.
Each Proof. Not Promises.™ mark certifies a distinct, measurable claim. Marks can be applied individually or in combination depending on your product and your customers.
Tier 1 — Transparency
We've tested what's in our food.
Nutrients Tested*
Independent verification of your complete nutrition information panel and any declared nutrient claims.
Tested values within ±10% of declared. Full nutrition panel analysis. NATA-accredited laboratory.
Tier 2 — Integrity
Our food is clean and trustworthy.
Pesticide Residue Free*
Comprehensive multi-residue screen, 147+ compounds all non-detectable, plus glyphosate below environmental baseline.
GC/LC-MS + UPLC-MS/MS. Glyphosate <1.5 ppb. AMPA non-detect. The premium comprehensive standard.
Glyphosate Free*
Standalone ultra-sensitive glyphosate certification. 300× stricter than international standards.
UPLC-MS/MS. Glyphosate ≤1.5 ppb. AMPA non-detect. Environmental baseline only.
Mycotoxin Free*
All primary fungal toxins non-detectable.
LC-MS/MS. Aflatoxins, ochratoxin A, fumonisins, DON, and zearalenone.
Heavy Metal Free*
Lead, cadmium, mercury, and arsenic tested at 75% below regulatory limits or non-detectable.
Applicable where contamination is preventable through sourcing and processing controls.
Tier 3 — Excellence
Our food nourishes better.
Nutrient Dense*
Recognises whole foods proven to deliver superior nutrition through naturally occurring nutrients, not fortification.
≥120% of category median for ≥2 nutrient groups. ≥10% RDI per serve. Benchmarked against FSANZ databases.
* All marks require asterisk disclosure on product packaging with a consumer verification pathway (URL or QR code). Full mark specifications and verification standards available on request.
The certification process
From application to certified — a clear pathway.
We coordinate the scientific and technical side so you can focus on your product.
01
Apply
Submit your product details and the marks you're seeking. Tell us about your product, batch size, and any existing test results.
02
Test
We coordinate laboratory testing through accredited, independent labs. Raw results go to both you and our Verification Officers.
03
Verify
Our qualified Verification Officers assess results against mark-specific thresholds. Written decision provided within 30 days.
04
Certify
Certified products are listed on the public Proof. Not Promises.™ Registry with actual test results consumers can verify.
05
Prove every promise.
Display your certified mark on packaging with asterisk disclosure and a verification pathway so consumers can check the data.
Certification is valid for 12 months (standard products) and requires retesting at renewal. If you hold existing independent laboratory results, contact us to discuss the alternative data pathway.
The asterisk philosophy
The asterisk isn't a disclaimer.
It's our signature.
Every Proof. Not Promises.™ mark carries an asterisk — not to hide something, but to show our work. Unlike unverified marketing claims, the asterisk proves you have receipts.
We show our thresholds
We explain our standards in plain language. Consumers can read exactly what the certification means and what was tested.
We provide verification pathways
Every mark links to a verification pathway — URL or QR code — where consumers can check the actual laboratory data.
We publish the real numbers
Test results are listed in the public registry. Not aggregated, not anonymised — the real results, product by product.
The asterisk is a badge, not a footnote
For producers who invest in quality, the asterisk signals to consumers: this claim is backed by data you can verify yourself.
Ready to certify your product?
Get in touch to discuss your product and which marks apply.