Eat for You founder, Dr Hayley Dickinson (BSc (Hons), PhD), wants one thing in life; for her role to be made redundant. Why? Because this means the picture of global health would look vastly different to how it does today. It means her big audacious goal of every household taking ownership over the state of their family’s well being would be achieved. It means seeing our ecosystems thrive by people growing their own food, it means harvesting from nutrient dense soil that’s been cared for, not plundered, and it means our health care providers would be largely focused on proactive health measures, rather than the reactive system we exist in today. It would mean living in a different world, with different values guiding a great shift in our generational health outcomes.
Do you think we can achieve that? Sounds pretty big doesn’t it. Hayley thinks we can. And that’s why she left her medical research career in 2018 to breathe life into Eat for You. To combine the lens of her beloved science with the knowledge and wisdom we’ve collected from our ancestors. To bring back what’s right, and marry it with what science tells us is true. To focus on the health of the people who are yet to be born, by changing the ways of the people who come before them.
Becoming a mother herself changed Hayley’s outlook. She began to ask different questions about the way nutrition information was communicated to women. It’s clear that optimal nutrition is critical for pregnancy success, so why isn’t this being achieved by most women?
It’s a problem that shouldn’t exist. And it’s Hayley’s purpose to guide the team at Eat for You to solve it by offering the first range of real food products and education for women (and their partners) on their pregnancy journey. Because that big audacious goal starts right now.
Do you see all these beautiful images on our website and in our socials? Yep, that’s Elly’s work. She’s a clever one in the creative department. A mum passionate about good nutrition, she left her career working in busy commercial kitchens to join Hayley on her quest to change the face of nutrition for pregnant women.
Elly has an incredible knack for creating delicious, nutrient dense meals that look magazine worthy on a plate. She finds joy in the creative process of making, testing, capturing and developing beautiful recipes. Elly is the reason the food we offer not only packs a punch in the nutrients department, but always hits the spot in terms of taste.
Elly is in charge of all things creative here at Eat for You. No new design gets passed without her approval! Photography is her passion, and her gift we reckon. She weaves her magic on all things visual, hoping to leave a little bit of beauty wherever she goes.
In addition to her creativity in the kitchen and behind the camera, Elly brings the heart to Eat for You. She is the woman replying to the DM’s at all hours of the day and night from women who just need someone to talk to. Elly has had way more than her fair share of traumas in her short beautiful life, but instead of letting them hold her back, she uses that raw emotion to connect with you. She will be there for you, no matter what. Understanding the pain, never judging, knowing that there is no solution, but that a supporting person, who genuinely cares about you can make all the difference in that moment. You don’t have to ask her to be there, she already is. That’s our Elly.
Kendall Macdowell turns the tricky science jargon we swim in here at Eat for You into simple, accessible language we can all understand.
Kendall is the woman you dream of having as your friend - and we are grateful she is ours. The ultimate listener, she discovers things about you that you are yet to see. She is a strong advocate for knowing who you are, understanding your values and belief systems, ultimately finding your first nature. She asks a lot of questions, often of the ‘but what does that actually mean’ variety. The result? A deeper understanding of all things. For you AND for her, which is what she loves most. A win-win.
A Physical Education Teacher by trade, her career has seen her take up roles in Learning and Development, Organisational Systems, HR and Consulting. Most recently - her days were spent managing communications at Australia's biggest day spa, endota.
With a Bachelor's Degree in Education, a Masters in Organisation Dynamics and training in Neurolinguistic Programming and Executive Coaching, Kendall is all about language and learning. Her job is to translate the hard stuff into simple stuff for you, so you can feel informed and empowered about the food choices you are making - for yourself and your family.
Now living a holistic acreage life on the Sunshine Coast in Queensland, Kendall’s focus has also turned to studying plant and energy medicine. Adding this lens to our offering at eat for baby means we can be a truly health centered place for you to land. She’s a big part of the Eat for You family. Every piece of copy you read here has had her influence - the result is a richer, more dynamic narrative for you to enjoy. Just when you need it most.
Kelly Ross has a way with words, and with people; the perfect pedigree for heading up our Marketing Team here at Eat for You.
She’s the person you can put in front of anyone, of any age, and you’ll leave feeling like you’ve known her forever. She listens for the language behind the spoken word - the subtext, the hidden story - and helps you define what it is you both want and need. She then helps you work out how to go get it. A rare skill indeed.
Energised by making a difference, Kelly makes a positive impact wherever she goes. She’s brought to our eat for you team extensive experience in strategic communications, stakeholder relations and consumer marketing. Complicated words that can be best described as ‘knowing what people want’. Kelly thrives in this environment. The lady loves a challenge.
For 15 years, she's worked in private business, government and not-for-profit, for some big brands, both in Victoria, Australia and the UK. She is skilled at strategic communications and media relations, issues and reputation management, content marketing, internal communications and social media management.
Her priority is to make sure everyone who interacts with us has a meaningful customer experience. There’s no one more qualified for this job - or more meticulous in her approach - than Kelly Ross.